AI for Product-Based Businesses: What’s Changing, What’s at Risk, and What’s Next
AI Tools are shaping how products are designed, marketed, and sold globally, and the landscape for product-based businesses is shifting in real time. While the rapid adoption of AI tools can be seen as a benefit to one's business, the looming threat of devaluing human skill and other ethical concerns raises important questions for creatives: What exactly is AI? What does it mean for creative businesses, originality, and customer trust? And how can creatives intentionally choose whether to adopt, adapt, or opt out of AI tools altogether?
